Chief BI and analytics leaders need to turn demand for business analytics into actionable strategies. Gartner's strategy compass will guide leaders in developing a comprehensive business analytics strategy including master data management.
Stay informed and ensure you make the right decisions. Complete this form to receive Gartner's FREE Research on Master data management (MDM):
Use the Gartner Business Analytics Compass to Drive Strategy
You'll learn. . .
Analytics governance strategies to ensure your organization plays by the rules.
An organizational approach to data management that supports your business strategy and fits your culture.
Ways to identify the technology requirements that meet your needs.
Master data management (MDM) is a technology-enabled discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the enterprise's official shared master data assets. Master data is the consistent and uniform set of identifiers and extended attributes that describes the core entities of the enterprise including customers, prospects, citizens, suppliers, sites, hierarchies and chart of accounts.